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Derek and Hannah Jeter live in a 4×4.
The pair partnered with Jeep to be the faces of its Wagoneer and Grand Wagoneer SUV lineup.
The Jeters and their 3 youngsters will appear in a series of luxury SUV ads that debuted in the first game of the World Series.
Olivier Francois, director of global marketing for Jeep’s parent company Stellantis, said Jeter, who grew up in Kalamazoo, has ties to Michigan attendance that make him a true candidate for the brand.
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Derek Jeter has signed a long-term partnership with Jeep. (Jeter and Grand Wagoneer/Fox News)
Francois said that a few days after his call gave the impression of being an option for the campaign, he was left with a damaged arm in an emergency room in Florida watching television and Jeter’s documentary “El Capitan” gave the impression, and saw the total. thing, which helped seal the deal.
Derek and Hannah Jeter will appear in a series of Wagoneer commercials. (Jeep/Fox News)
Francois also noted that Jeter had a connection to the military as a Jeep, as his parents met while stationed in Germany and serving in the U. S. military. U. S.
The first series of advertisements made several references to Jeter’s baseball career.
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One highlights the second-row “captain” chairs found on the Wagoneers, and another shows him throwing a set of keys, a reminder of a famous coin Jeter made for the Yankees in the 2001 American League Division Series against Oakland.
Wagoneer’s classified ads highlight Jeter’s circle of family and reference his baseball career. (Jeep/Fox News)
The release of the World Series announcement with the Houston Astros boded well, as Texas has been the biggest market for the Wagoneer since it went on sale last year.
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New York also appears to be Jeep’s largest market in the United States, all of which Jeep boss Jim Morrison said “definitely helped” in resolving to point Jeter for a multi-year contract.
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