In September, we interviewed Amber Spencer, Damon Motorcycles’ vice president of global marketing, on everything from private reporting with a motorcycle to changes within the company and the brand’s long-term.
Now, a recent press release has set a new record for the Vancouver-based brand; the backlog of pre-orders has exceeded $90 million, with new foreign partnerships (like the one it has with Latin America’s “Auteco”) potentially exceeding $250 million.
The numbers don’t lie; More than ever, riders are eager to get their hands on a Damon motorcycle and have hidden in the proverbial corner ahead of time.
The production plant where Damon’s motorcycles will be built was recently upgraded, with the 110,000-square-foot plant planned for early summer and mass production of Hypersport and Hyperfighter expected to begin next year, in 2023.
As for explaining why the wait, Damon co-founder and CEO Jay Jiraud sums up the conundrum in a few undeniable sentences.
“You can’t be the long-term of anything if you’re not bigger than the past,” Giraud admits.
“It was mandatory for us to focus on measures of functionality that were as smart or better than anything that had been achieved before, otherwise other people probably wouldn’t switch to electric power in significant amounts. “
“No one will be interested in an electric motorcycle if it’s not as smart as it already is; Other people need to industrialize. “
Hypersport and Hyperfighter will constitute the most complex generation of protection in the electric motorcycle industry, driven through the relative specifications shown in a report by Ian Savage of Northwestern University.
In that report, Damon’s press release states that “today’s motorcycle accidents account for 212 deaths consistent with one billion passenger-kilometers, to just seven [deaths consistent with one billion passenger-kilometers] for automobiles. “
“Most of those crashes occur at intersections caused by motorists, but they are also due to motorcyclists’ lack of evasive action. “
“Those facts, combined with his love of motorcycling, drove M. Giraud and co-founder Dom Kwong to found the company. “
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