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Shortly after the implementation of Yext’s revolutionary search product, Yext Answers, the telecommunications company saw its consumers convert to a higher rate of 51% compared to its previous search tool.
NEW YORK, August 11, 2020 / PRNewswire / – Yext, Inc. (NYSE: YEXT), Search Experience Cloud and Cox Communications, the largest personal telecommunications company in the United States, today announced their projects to provide consumers with official answers to their questions on Cox’s online page The cutting-edge Yext site seeks the product, Yext Answerts.
Yext Answers uses Advanced Natural Language Processing (NLP) generation to perceive the complex problems Cox consumers enter into the site’s search bar, all from “How to verify my Internet speed?” “How do I restart my modem?” – and send direct and official responses in the form of extracts, maps, video links, promotional banners, etc. During the COVID-19 pandemic, Answers was especially helpful for Cox to answer questions about connection speeds and bills when customers transition to remote work, go through adjustments to work prestige, and prepare their youth for virtual education.
In fact, product integration was so effective that since May 2020, others who used the Yext search bar (or “Answer Bar”) on Cox’s online page changed at a rate higher than those using the search tool on the company’s previous site. . During the same period, Cox discovered a 59% reduction in repeated searches on the site, indicating that many more of its consumers discovered the responses of the first test.
“When we first discovered Yext Answers, what we discovered in particular was its use of complex herbal language processing and its ability to enrich the results of studies,” said Craig Geiger, director of search engine optimization at Cox Communications. “As others become more comfortable with herbal language questions, it’s so vital that site studies translate context, understand intent, and sharpen those questions with the most accurate answers. And that’s precisely what Yext Answers is helping us do for our customers. , no matter what your exclusive transaction path is.”
“Using Yext Answers through Cox Communications is the best case study on how to optimize a company’s online page to optimize business effects and deliver the uninterrupted visitors’ pleasure that other people are looking for,” david Rudnitsky, EVP, North America Enterprise Sales, told Yext. “In addition to Cox’s flexibility now to load dynamic search effects, his point of visibility in visitor searches allows them to make innovations to continue generating conversions and reduce costs. We look forward to even more amazing effects as Cox unlocks Answers’ full potential.’
In addition to Yext Answers, Cox also uses other Yext-exclusive products, Yext Listings and Pages, to manage information, such as addresses and opening times, at its retail outlets through third-party search reports and create search-optimized landing pages.
Click here to learn more about Yext’s paintings with Cox Communications.
By comparison, Cox Communications, the site seeks knowledge of the 7-day pre-release era with Yext Answers at the 7-day era after the launch with Yext Answers.
About Yext The main source of official responses about an online business deserves to be the company itself. However, when customers ask questions on corporate websites, they also find themselves in the dark with the wrong answers. Yext (NYSE: YEXT), Search Experience Cloud, solves this challenge by organizing corporate data so they can provide official answers to customer questions, anywhere others look. Starting with the company’s website, then expanding to search for engines and voice assistants, corporations around the world, such as T-Mobile, Jaguar Land Rover, BBVA USA and Kiehl’s, as well as organizations such as the U.S. State Department. And the World Health Organization. – accept as true with Yext to radically improve the search for pleasure on your websites and throughout the ecosystem.
Yext’s project is to help companies and organizations around the world provide official responses anywhere others are looking. Yext was named Best Workplace by Fortune and Great Place to Work®, as well as Best Workplace for Women. Yext is headquartered in New York and has offices in Amsterdam, Berlin, Chicago, Dallas, Geneva, London, Miami, Milan, Paris, San Francisco, Shanghai, Tokyo and the domain of Washington, DC, and house painting offices around the world.
About Cox Communications Cox Communications is committed to creating meaningful moments of human connection through broadband programs and services. The largest personal telecommunications company in the United States proudly serves six million homes and businesses in 18 states. We are committed to empowering others to build longer term and celebrate the diversity of products, people, suppliers, communities and features that make them unique. Cox Communications is the largest department of Cox Enterprises, a circle of family businesses founded in 1898 through Gov. James M. Cox.
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SOURCE Yext, Inc.