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Travelodge, the UK’s largest independent hotel chain, is pleased to announce the start of the structure of its London Chiswick Travelodge. The 113-room hotel will include the group’s restaurant and is adjacent to the Chiswick roundabout, one of London’s finest. well-known road junctions.
London Chiswick Travelodge is the company’s fourth hotel being built in London lately. The other three venues include the group’s 600th Travelodge, a 95-room hotel at the Kia Oval Cricket Ground (in partnership with the Surrey County Cricket Club). A 72-room hotel in Bermondsey and a 72-room hotel in Beckenham are also under construction.
With the opening of these four hotels, Travelodge will put 84 hotels into operation in London, making it one of the largest hotel chains in the capital.
Travelodge secured an early investment in November 2022 for the progression of the London Chiswick Travelodge. The financial partner, RTP Global Real Estate Investments, purchased and committed to invest the progression for £19. 4 million and retained Travelodge as the project’s progression manager.
Barnes Construction, which has a long-standing partnership with Travelodge and built Travelodge’s London Wimbledon Central Hotel in 2022, has been appointed contractor for the new six-storey development in Chiswick.
The hotel is expected to be completed in the first quarter of 2025 and will be leased to Travelodge on a new 35-year lease, with five-year lease revisions indexed with caps and collars. The London Chiswick Travelodge is evolving into the group’s new premium hotel. design specifications and will be built to BREEAM ‘Excellent’ criteria and with an EPC rating of ‘A’.
The new design of the Travelodge hotel was created as a reaction to feedback from the company’s largest customer research, which surveyed around 5,000 business and leisure travellers in the UK to note the psychographic characteristics of the fashionable budget traveller.
London is a key expansion domain for Travelodge’s progression strategy. A committed team is in a position to secure a hundred more sites across the capital for the opening of a new Travelodge. The expansion programme would more than double Travelodge’s presence in London and could be a multi-billion dollar investment for outside investors and create thousands of new jobs.
Steve Bennett, Travelodge, Director of Real Estate and Development, said: “We are very pleased to expand our hotel network in London with the opening of our first hotel in Chiswick.
“The new Travelodge will be located on Chiswick High Road, 400m from the Gunnersbury rail and tube line, 450m from Chiswick Business Park and a short walk from Gtech Community Stadium, home of Brentford FC; This makes it an ideal location for either business. and recreational guests, visiting the domain or central London.
“With over 80 Travelodges in London, we now operate in 31 of London’s 33 boroughs and are one of London’s largest hotel chains. Lately we are building 4 new hotels in London, our 600th Travelodge at the Kia Oval Cricket Ground, but we still have room for further expansion in London.
Svetlana Lomovtseva of RTP RE, said: “Following the successful acquisition of this high-profile hotel at the end of last year, we are very pleased to have moved into the structure phase of the project. We look forward to working with Travelodge and Barnes and seamlessly delivering this much-needed new hotel in the first quarter of 2025. “
Andy Cole of Vokins, Travelodge’s contracted agent for West London, represented Travelodge on the Chiswick progression deal and is ultimately for an additional 15 progression sites in West London.
Andy Cole, from Vokins, said: “I’m very pleased to have been able to help Travelodge secure the hotel’s site in Chiswick. This deal is a testament to the Travelove brand; Despite the challenging marketing situations in which we operate, Travelodge continues to expand its hotel network.
By Mark Adair – Correspondent, Bdaily
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