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Chorley Group has made a £2 million investment in 3 new Peugeot facilities in the north of England.
The Lancashire-based company is opening three dealerships in Blackpool, Ormskirk and Wigan as part of an updated franchise agreement with the French brand.
Distributor Ormskirk will stand alongside the group’s existing Vauxhall franchise as it looks at its relationship with Stellantis.
Elsewhere, in Blackpool, the Peugeot dealership will open its doors as part of a major refurbishment of the existing Citroën in Chorley.
Adam Turner, Chief Executive Officer of Chorley Group, said: “At Chorley Group, we are committed to focusing on our business-to-visitor experience.
“We try to deliver even better environments that offer premium experiences, choice, and best-in-class service levels.
“Our purpose is to create sustainable destinations where visitors can explore our brands in one place, ensuring a stylish and fun experience. “
The adjustments correspond to a wider overhaul of Peugeot’s network of racers in the UK in recent times.
Last week, Car Dealer announced that Stellantis had moved its Bristol Peugeot showroom to a new one with six brands.
This followed the news that Bristol Street Motors has expanded its brand portfolio in Carlisle with a new Peugeot showroom.
Eurig Druce, Vice President of Sales at Stellantis, said: “We are very pleased to grow with Chorley Group.
“They are a committed couple in the Northwest, who make very significant investments and actually listen and care about their customers. This commitment is brilliant and much appreciated from our point of view.
Jack joined the car dealership team in 2021 as a copywriter. In the past he worked as a journalist for a national newspaper for the BNPS news agency. He has provided car news and reporting for a number of national publications, including The Sun, The Times. and The Daily Mirror.
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