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TORONTO, Jan. 17, 2024 /PRNewswire/ — Major League Soccer (MLS) and Chevrolet Canada announced a new exclusive partnership that designates Chevrolet as the official partner of Major League Soccer in Canada and the three Canadian clubs, adding CF Montréal. Toronto FC and Vancouver Whitecaps FC.
As part of the partnership, MLS and Chevrolet will work together to promote the progress of soccer in Canada through local activations and national amplification. Chevrolet will host specialized net painting events at MLS academy educational facilities across Canada, giving young players the opportunity. meet Canadian MLS coaches and players, as well as create a series of content that tells the stories of individual Canadian players and their private journeys to MLS gambling.
“We are proud to announce this new partnership and welcome Chevrolet to Major League Soccer in Canada,” said Diego Moratorio, general manager of MLS Canada. “Chevrolet shares our commitment to creating more opportunities for ambitious young Canadians to make their dreams come true. right here at home. We are excited to become part of the passionate Chevrolet team to build their relationship with Canada’s growing soccer community. “
This partnership provides Chevrolet with a diversity of opportunities to engage with the League’s passionate and varied Canadian enthusiasts, while raising the profile of soccer at an unprecedented time for the game in North America. Together, MLS and Chevrolet will create exclusive reports for enthusiasts and consumers. at MLS locations across Canada.
“Chevrolet Canada is excited to partner with MLS, Vancouver Whitecaps, Toronto FC, and CF Montréal to support the highest level of soccer in Canada,” said James Hodge, Brand Director of Chevrolet Canada. “This partnership supports grassroots soccer while fostering the development of youth both on and off the field. This collaboration takes on even greater significance by leveraging the power of our Canadian Chevrolet dealer community, and we look ahead to fueling a growing enthusiasm and passion for soccer among Canadians.”
Through this partnership, Chevrolet will have a presence at MLS games in Canada through state-of-the-art online and on-site virtual retail advertising and signage. Chevrolet will also participate in MLS events that will provide unforgettable briefings for enthusiasts across Canada.
ABOUT MAJOR LEAGUE SOCCER:Headquartered in New York City, Major League Soccer — celebrating its 29th season in 2024 — features 30 clubs throughout the United States and Canada, including a new expansion team in San Diego that will debut in 2025. All MLS, Leagues Cup, and select MLS NEXT Pro and MLS NEXT matches can be watched through MLS Season Pass, available on the Apple TV app on Apple devices, smart TVs, streaming devices, set-top boxes, and game consoles, and the web at tv.apple.com. MLS Season Pass will feature the most expansive and accessible lineup of programming ever for MLS fans. For more information about MLS, visit mlssoccer.com. For more information about the Apple TV app, visit apple.com/apple-tv-app.
ABOUT CHEVROLET: Founded in 1911 in Detroit, Chevrolet is now one of the world’s leading automotive brands. Chevrolet models come with fuel-efficient, electric cars that offer engaging performance, fast-paced design, passive and active protection features, and easy-to-use technology, all at a smart price. You can learn more about Chevrolet models at www. chevrolet. ca.
Media Contacts:
Major League SoccerPeter O’BrienPeter. OBrien@MLSSoccer. com
Chevrolet CanadaMichelle BurnhamMichelle. burnham@gm. com
SOURCE Major League Soccer
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