STUTTGART, Germany & CULVER CITY, Calif.—As CES opens in Las Vegas, Sony Pictures Entertainment (SPE), IMAX , Mercedes-Benz and Xperi’s DTS subsidiary have announced that SPE’s in-car entertainment service, RIDEVU, will make IMAX Enhanced content from the studio’s library readily available in vehicles, starting this summer in Mercedes-Benz models with the latest generation of the car maker’s MBUX media entertainment system.
The launch promises to offer a major boost to the visual and audio quality of in-auto viewing of feature films.
IMAX Enhanced is designed to deliver the signature IMAX picture and sound in the open air of a theater. Through this agreement, RIDEVU will offer a variety of IMAX movies enhanced with IMAX’s expanded aspect ratio (EAR), its patented DMR process and DTS:X audio, which will be available in dubbed languages.
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The enhanced IMAX films from Sony Pictures’ library include features such as “Venom: The Last Dance,” “Spider-Man: No Way Home” and “Uncharted. “
SPE’s RIDEVU service is available in the United States, Canada, Japan, the United Kingdom, Ireland and Germany. The service is fully incorporated with select OEMs, adding Mercedes-Benz as the world’s leading automotive supplier. Provides access to thousands of videos to buy, rent or stream.
Designed for the car, RIDEVU connects Sony Pictures video to its complex streaming technology, allowing consumers hours of entertainment on built-in screens or on iOS and Android devices used in the car.
With Screen Manager, users can seamlessly play back on all screens from the central demo and entertain passengers with individual or shared viewing reports on up to six screens. Content is available to the driver (parked) and front and rear passengers.
“By deepening our collaboration with IMAX, we’re demonstrating our unwavering commitment to providing discerning consumers with immersive experiences that transform every journey,” Pete Wood, senior vice president of digital sales, distribution, SPE, said. “By delivering IMAX Enhanced content through RIDEVU, we are showcasing what is possible as we push the boundaries of content and audio delivery in the car starting in Mercedes-Benz models later this year.”
Vikram Arumilli, Senior Vice President and General Manager of Transmission and Customer Generation at IMAX, added: “We are bringing our ultimate immersive sound experience directly to the vehicle in a way that has never been done before. in the past produced. With this collaboration, we not only provide a quality audio experience, but also help bridge the gap between home and vehicle, providing personalized entertainment anywhere customers need it.
The service will be demonstrated in a Mercedes-Benz E-Class vehicle at CES Jan. 7-10 at Xperi 5840 in the West Hall of the Las Vegas Convention Center.
George Winslow is the main manufacturer of TV Tech content. He has written about the television, media, and generation industries for about 30 years for publications such as Broadcasting.
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