STUTTGART, Germany and CULVER CITY, Calif. — At the opening of CES in Las Vegas, Sony Pictures Entertainment (SPE), IMAX, Mercedes-Benz and Xperi’s subsidiary DTS announced that SPE’s in-car entertainment service, RIDEVU, would create enhanced IMAX content. from the studio’s library, which will be available in vehicles, starting this summer on Mercedes-Benz models that feature the latest generation of the automaker’s MBUX multimedia entertainment system.
The launch promises to offer a major boost to the visual and audio quality of in-auto viewing of feature films.
IMAX Enhanced is designed to deliver IMAX’s signature picture and sound outside of a theatre. With this agreement, RIDEVU will deliver select IMAX Enhanced films featuring IMAX’s expanded aspect ratio (EAR), its proprietary DMR process and DTS:X sound, available in multiple dubbed languages.
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The IMAX Enhanced movies from Sony Pictures’ library include such features as “Venom: The Last Dance,” “Spider-Man: No Way Home” and “Uncharted.”
SPE’s RIDEVU service is available in the U.S., Canada, Japan, the United Kingdom, Ireland and Germany. The service is fully integrated with select original equipment manufacturers, including Mercedes-Benz as the first global automotive OEM. It offers access to thousands of movies to buy, rent or stream.
Designed for the car, RIDEVU connects Sony Pictures videos to its complex streaming technology, allowing consumers hours of entertainment on built-in screens or on iOS and Android devices used in the car.
With Screen Manager, users can smoothly playback on all screens from the central demonstrate and entertain passengers with individual or shared viewing reports on up to six screens. The content is available to the motive force (parked) and front and rear passengers.
“By deepening our collaboration with IMAX, we are demonstrating our unwavering commitment to providing discerning consumers with immersive reports that reshape every journey,” said Pete Wood, senior vice president of virtual sales and distribution at SPE. “By offering enhanced IMAX content through RIDEVU, we are showcasing what is imaginable as we push the barriers of in-car content and audio delivery, starting with Mercedes-Benz models later this year. “
Vikram Arumilli, senior vice president and general manager of streaming and customer generation at IMAX, added: “We are bringing our ultimate surround sound delight directly to the vehicle in a way that has never been done before in the past. With this collaboration, Not only are we delivering quality audio delight, we’re helping to bridge the gap between home and vehicle, delivering personalized entertainment anywhere customers need it.
The service will be demonstrated in a Mercedes-Benz E-Class vehicle at CES from January 7-10 in Xperi 5840 in the West Hall of the Las Vegas Convention Center.
George Winslow is TV Tech’s Senior Content Producer. He has written about the television, media and generation industries for approximately 30 years for publications such as Broadcasting & Cable, Multichannel News and TV Tech. Over the years, He has edited several magazines, including Multichannel News International and World Screen, and has moderated panels at major industry events such as NAB and MIP TV. He has published two books and dozens of encyclopedia articles on topics such as the media, history, and economy of New York City.
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