A leading company focused on virtual transformation.
When General Motors announced in January 2019 that Cadillac would be its main electric brand, it was unclear what to expect.
But 2020 is the year the plan begins to take shape, with the introduction of the Lyriq, Caddy’s first all-electric vehicle, revealed Thursday night as an exhibition car.
“Led through Lyriq, Cadillac will redefine American luxury over the next decade with a new portfolio of transformative electric vehicles,” Steve Carlisle, vice president and president of GM North America, said in a statement.
Lyric’s revelation was intended to take place in Los Angeles in March, but the coronavirus pandemic sabotaged that plan. However, Business Insider took a look at the vehicle before that month, when GM organized a press day to show its next line of electric cars, 22 electrified cars that will reach up to 2023, and percentage main points on its “Ultium” battery technology.
Lyriq is the number one all-electric cart. Cadillac called the crossover an “exhibition car,” to distinguish it from the production version. At a press conference this week, Carlisle said the vehicle would be introduced first in China and then soon after in the United States (production is expected to begin in 2022). He also claimed that the costs would be more than $75,000, but less than $100,000 to begin with.
The design is highlighted through a “black glass” grid, which Cadillac says is “part of a dramatic choreography that, with a unique vertical and ambitious LED, greets the owner as it approaches.”
This trend continues at the back of the Lyriq, where “a split back light designs thin LEDs that also incorporate into lighting choreography”.
The crossover promises a diversity of more than three hundred miles with a bachelor position. Cadillac also stated that variants of rear-wheel drive and all-wheel drive would be proposed. For consumers who can exchange with Tesla, Lyriq will have Caddy’s latest version of its Super Cruise semi-autonomous driving technology, which allows for completely hands-free operation on more than 200,000 miles of road with GPS maps.
A true feature of the logo is a gigantic 33-inch LED display that extends across the board.
“This new demonstration has the highest pixel density in the automotive industry today and can demonstrate over a billion colors,” Cadillac said.
Design and engineering are also facets of Lyriq’s history.
“With a committed EV architecture, [Lyriq’s] design eliminates significant physical limitations related to adapting electric propulsion to a traditional vehicle architecture, for an optimized design that supports greater autonomy, attractive driving, and a new interpretation of space for passengers. Cadillac said in a statement.
The Lyriq is also the first GM vehicle to use the new Ultium battery technology. A one-hundred kilowatt-hour configuration consists of “large flat pocket cells that allow the structure of intelligent modules to reduce complexity and simplify cooling needs,” Cadillac said. “In addition, battery electronics are incorporated directly into the modules, eliminating approximately 90% of the battery pack wiring, compared to GM’s existing electric vehicles.
Active noise suppression technology, Cadillac said, would create a very quiet and relaxing interior, and allow an AKG Studio audio formula with 19 speakers to shine.
Lyriq’s lead engineer, Jamie Brewer, said of the vehicle: “This is just an exceptional electric vehicle, but first and foremost a Cadillac.