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The agreement strengthens Cineplex Media’s out-of-home grocery shopping network to 89 premium grocery shopping destinations across the country, adding to Canada’s top ten busiest grocery shopping hubs.
TORONTO, Jan. 16, 2024 /CNW/ – (TSX: CGX) – Cineplex Digital Media (CDM), a division of Cineplex, announced today it has signed an agreement with Cadillac Fairview to operate and sell digital and static media, and sponsorships, for its extensive network of highly desirable shopping destinations across Canada.
CDM will operate a network of 200 virtual screens at 18 Cadillac Fairview grocery shopping centers, adding iconic destinations such as the CF Toronto Eaton Centre, the CF Pacific Centre in Vancouver, the CF Chinook Centre in Alberta, the CF Rideau Centre in Ottawa and CF Carrefour Laval in Quebec. CDM will provide Cadillac Fairview with state-of-the-art virtual signage network solutions leveraging its expertise in creation, design delight, insight and analysis. As part of the agreement, media sales will be handled through Cineplex Media, strengthening its out-of-home (OOH) grocery shopping network to 89 premium grocery shopping destinations nationwide. This includes nine of Canada’s ten busiest grocery shopping centres, delivering key messages to more than 680 million shoppers annually.
CDM’s industry leading approach will enable Cadillac Fairview to maximize media revenues, enhance shopping experiences with digital solutions and harness the power of data to understand and influence the consumer journey.
“We have a long history with Cadillac Fairview, as many Cineplex theaters are part of their major grocery shopping hubs in Canada. As a trusted component of virtual signage and media, with exclusivity to sell advertising in the common spaces of CF shopping malls, extra its “Our purpose is to deliver world-class visitor reporting through our innovative data-driven outdoor demonstration solutions. The addition of Cadillac Fairview’s network of high-quality grocery shopping centers will fuel the expansion of our virtual media network in grocery shopping. “We are not going to be able to find a solution to this problem,” said Fab Stanghieri, General Manager, Vice President and General Manager of Media at Cineplex.
“As we continue to invest in best-in-class media assets across the country, we are excited to expand our partnership with Cineplex as a virtual signage and media provider,” said Jason Anderson, senior vice president of brand and marketing for Cadillac Fairview. “Our partnership with CDM is a step toward achieving our purpose of building Canada’s most sought-after virtual media network. “
About CineplexCineplex (TSX: CGX) is a leading Canadian logo operating in the entertainment and cinematic content, entertainment and leisure, and media industries. Cineplex offers millions of visitors an exclusive escape from life through its circuit of more than 170 movie theaters and entertainment venues. In addition to being Canada’s largest and most cutting-edge moving image exhibitor, the company operates Canada’s favourite “dining and entertainment” destination (The Rec Room), complexes designed specifically for teens and families (Playdium) and a new entertainment concept featuring movies. , entertainment games, restaurants, and live exhibits all under one roof (Cineplex Junxion). It also operates successful businesses in virtual commerce (CineplexStore. com), select programming (Cineplex Events), moving image distribution (Cineplex Pictures), moving image media (Cineplex Media), local virtual media (Cineplex Digital Media), and entertainment responses (Player One Fun Group). Cineplex, which offers even more prices to its visitors, is a partner of Scène, Canada’s largest entertainment and lifestyle loyalty program.
Proudly identified as having one of the most admired corporate cultures in the country, Cineplex employs more than 10,000 people in offices and cinemas across Canada and the United States. For more information, Cineplex. com.
About Cadillac Fairview Cadillac Fairview (CF) is one of North America’s largest owners, operators, investors, and developers of office, retail, multifamily, commercial, and mixed-use properties.
Wholly owned by the Ontario Teachers’ Pension Plan, with assets under management of more than $30 billion, CF manages over 35 million square feet of leasable space at 68 landmark properties across Canada, including Toronto-Dominion Centre, CF Toronto Eaton Centre, Tour Deloitte, CF Carrefour Laval, CF Chinook Centre and CF Pacific Centre.
Driven by its goal to reshape communities for a colorful future, CF continually strives to make a positive impact in the communities where it operates by fostering social connections, growth, and a sustainable future. Visit cadillacfairview. com for more information.
SOURCE Cineplex
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