“It’s no secret that they need to raise their brand, they need to compete with European luxury automakers, and it turns out they’ve tried tracks like performance,” Jessica Caldwell, Edmunds’s executive director of knowledge, told The Detroit News on Wednesday. . “So I wonder if this is one of the tactics they need to differentiate themselves, but it’s not necessarily going to translate into something sustainable.”
The Lyriq uses the same infotainment formula as the 2021 Escalade, a gigantic 33-inch curved OLED that also serves as the driver’s display indicator. The display would have the “highest pixel density you have in the automotive industry today” and can reproduce more than one billion colors, 64 times more than any other vehicle screen and that can only be fully appreciated if you’re a tame shrimp.
In addition, the Lyriq will offer “double-plane demonstration features with augmented truth and remote automatic parking,” according to a Cadillac press release. In addition, the Lyriq will bring the latest GM edition of SuperCruise Driving Assistance Suite, which now includes automated lane change.
“The LYRIQ represents the next iteration of the iconic brand’s style, imaginable through electrification, as only Cadillac can express,” said Andrew Smith, CEO of Global Cadillac Design, in a press release. “Inside and out, Lyriq is a considered integration of design and generation and aims to make each and every holiday an opportunity.”