Buick is in the midst of an “evolution” by introducing a new design in the Wildcat EV concept. The company unveiled a new slogan and logo campaign, “Exceptional Through Design,” highlighted through a sleek gold Wildcat EV model.
Although Buick has yet to launch its first electric vehicle in the U. S. , it has not yet launched its first electric vehicle. In the U. S. , the automaker is gearing up for its next generation. The redesign began with an updated triple shield in June 2022, introducing the striking Wildcat EV concept.
Buick’s new design, unveiled Tuesday, is powered by the Wildcat EV. The company said its unique language “Exceptional Through Design” would eventually spread the brand.
Touting itself as “the industry’s fastest-growing customer logo in 2023,” more than 70% of Buick’s sales came from new customers.
Molly Peck, chief marketing officer for Buick and GMC Global, said, “After putting the Wildcat EV design language into production on the 2024 Encore GX and all-new Envista, we found that design and quiet luxury set Buick apart from the rest. “.
Buick’s new “Exceptional Design” celebrates the brand’s history into the future. The 2024 Buick Envision and 2025 Enclave will be early adopters of the new design language.
The company showcased the new slogan and design in a video that “celebrates the brand’s history while sharing a vision of the future. “At the end you can see the sleek gold look of the Wildcat EV.
Although Buick has yet to launch its first electric vehicle in the U. S. , the logo has been promoting electric cars in China since 2022.
As part of GM’s SAIC-GM joint venture, Buick unveiled its first Ultium-based electric vehicle, the Electra E5, in November 2022. The Electra E4 began rolling out two months later. Meanwhile, Buick unveiled the new Velite 6 last summer, starting at $15,500 (112,800 yuan).
I’m looking at what’s new here. The logo replacement was announced a while ago and the Wildcat concept was also introduced some time ago.
Buick recently cut costs with less expensive Electra E4 and E5 models in China, starting at $22,200 (159,900 yuan).
The logo says that it has set a new benchmark of “value for money” in the mid-to-full-size electric SUV market, entering the 150,000 yuan value range. Buick’s Electra E5 now starts at $23,600 (169,900 yuan).
Buick has ordered Electra, or “E” models one through nine, suggesting that Lopass plans to launch electric cars in other segments. It’s not yet clear exactly when. Buick says it will move from the all-electric model by 2030.
However, nearly a portion of Buick dealerships in the U. S. Some U. S. companies are opting for a GM purchase rather than committing to electric vehicles. That leaves GM with about 1,000 dealers in the U. S. In the U. S. , Buick said about 89% of the U. S. population is not in the U. S. The U. S. Department of Homeland Security still lives within a 25-mile radius. from a dealership.
Peter Johnson covers the automotive industry’s step-by-step transformation to electric vehicles. He is a seasoned investor, money writer, and electric vehicle enthusiast. His enthusiasm for electric vehicles, primarily Tesla, is one of the main reasons he pursued a career in investing. If he doesn’t tell you about his latest discoveries in the 10K, you can spot him enjoying the outdoors or exercising.