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The company said the move was aimed at “accelerating and expanding the functions of leather as an automotive interior material” while reaching out to OEM consumers such as Jaguar Land Rover, Aston Martin and McLaren.
The study gives the Colors, Materials and Trims (CMF) groups the opportunity to have a more common engagement with designers.
Sales director James Muirhead said: “This novelty will overcome the barriers of leather as a curtain and make it less difficult for our consumers to interact with our innovations. “
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