Who said the electric vehicle market was cooling? Not for BMW. The luxury carmaker is outpacing its rivals by adding Porsche, Audi and Mercedes as sales of electric vehicles continue to rise. BMW extended its lead after the strong increase in electric vehicle sales in the second quarter.
As luxury rivals Mercedes, Porsche and Audi battle it out, BMW holds its ground, with electric vehicle sales up 22% in the second quarter.
The BMW Group delivered almost 108,000 electric cars in the second quarter of 2024. With 190,622 deliveries this year, the BMW Group’s electric vehicle sales increased by 24. 6 year-on-year.
BMW Logo led the charge, with electric vehicle sales increasing 34% in the first part of 2024. In the first six months of the year, BMW Logo delivered 179,557 fully electric vehicles. Overall, BMW Logo sales rose 2. 3% in the first part of 2024, as it continues to outperform its luxury rivals.
Porsche’s electric vehicle sales fell after deliveries of the Taycan fell by 51% in the first part of the year. This drop comes as Porsche unveils the updated 2025 Taycan and the new Macan Electric.
Mercedes-Benz also reported that sales of electric vehicles fell by 25%, with 45,800 models delivered in the second quarter.
Meanwhile, Audi’s electric vehicle sales were nearly flat in the second quarter; VW is considering closing its plant in Brussels due to low demand for the Audi Q8 e-tron and Sportback models.
BMW expects this momentum to continue with the launch of new electric vehicle models, such as the i4 and iX2 crossovers. In the long term, BMW plans to increase its lead with its complex Neue Klasse electric vehicles, adding a 1 Series electric vehicle, while targeting new buyers.
Peter Johnson covers the automotive industry’s step-by-step transformation to electric vehicles. He is an experienced investor, money enthusiast and electric vehicle enthusiast. His enthusiasm for electric vehicles, primarily Tesla, is one of the main reasons he pursued a career in investing. If he doesn’t tell you about his latest discoveries in the 10K, you can find him enjoying the outdoors or exercising.