The event, which took place on April 27 at The Vinyl Factory in London’s Soho district, showcased the Maserati model; the Levante SUV.
Since its launch in November 2015, Maserati GB has adopted an exclusive strategy for using Instagram becoming the only car manufacturer to give up its Instagram channel on a monthly basis. In each “acquisition” it has been observed that a diverse diversity of established and promising influencers explore life with a Maserati from another perspective: dancers, architects, a prominent cycling illustrator, a foreign rugby player, even a pop star on an excursion in London fashion. Week. Each user selected their own exclusive content for the channel. As a result, Maserati GB claims to have developed a visually rich, varied and exciting Instagram channel. At last night’s “Maserati Takeover” event, visitors enjoyed a sensory experience; adding two live performances, presented through Bowers and Wilkins, by Hollie Stephenson and Tallia Storm, who sang a variety of songs.
A gallery of Instagram photography showcased the vibrant content created over the past 18 months, and cocktails by Scotch + Limon were served alongside Italian food by Francesco Mazzei – all inspired by the Maserati Levante. The luxury cocktails by Scotch + Limon were created by their mixologists and a team of influencers, all designed to tell the story of the Levante. Meanwhile, Mazzei – who took over Maserati’s Instagram channel in February – curated a canapé menu deliberately designed to be different and unexpected.
This month, Maserati’s Instagram channel takes over @nikon_photography_, as she embarks on an adventure of discovery from London to Lands End with the new Maserati Levante.
Maserati performed an activation at last year’s Eroica Britannia family festival.
More: In February, automotive brand Toyota unveiled the world’s first drive through immersive theatre experience to showcase the launch of its C-HR model
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