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Strategic partnerships further increase exclusive premium offerings available to consumers.
BANGKOK, February 09, 2024–(BUSINESS WIRE)–UOB LIVE, Bangkok’s new, 6,000 capacity state-of-the-art live entertainment venue, announced today that it has signed strategic partnership agreements with Bacardi Thailand Limited and Volvo Car Thailand to become the venue’s first two Founding Partners. When UOB LIVE opens on Sunday, February 11, with a specially tailored one-night-only concert produced and performed by international superstar Ed Sheeran, the venue is set to redefine live entertainment in Bangkok and the ASEAN region.
This exciting announcement builds on the previously announced naming rights partnership for UOB LIVE, i. e. UOB, secured through AEG Global Partnerships. The multi-year strategic agreement positions UOB at the forefront of Bangkok’s burgeoning entertainment scene, further strengthening its logo. and allowing you to connect with consumers through exclusive reports presented on UOB LIVE.
As part of long-standing, multi-year sponsorships, negotiated through AEG Partnerships, Bacardi and Volvo will act as the venue’s exclusive beverage and automotive components. The agreements underscore the brand’s commitment to Thailand, one of Asia’s fastest-growing regions, and further expand its market presence.
As founding partners, a premium and exclusive category designation of UOB LIVE, Bacardi and Volvo will have logo presence and large-scale sponsorship activations on-site, adding custom signage and exposure on the site’s virtual screens and social media platforms, among other things. Minutes.
“Bacardi has a long history of working in the concert and live events space and our collaboration with UOB LIVE provides us with an incredible opportunity to partner from the ground up with a venue that is set to redefine the entertainment landscape not only in Bangkok and Thailand but the entire region,” said Bacardi spokesperson Nakul Roy, General Manager Thailand. “This partnership exemplifies our commitment to the Thai market and will allow us to further push the boundaries in our industry by delivering innovative offerings that give fans a seamless way to experience engage with our portfolio brands.”
“The Volvo logo is synonymous with quality, innovation and complex technology,” said Chris Wailes, Managing Director of Volvo Car Thailand. “We are a customer-centric logo and being the exclusive automotive partner of UOB LIVE gives us an exciting opportunity to talk about the price and innovation of our products, as well as show our commitment to providing our consumers with a truly premium and exclusive experience. The union will also allow us to offer highly personalized offers and provide opportunities to engage, excite, and entertain our customers while also helping them live freely and find joy in their journey.
As part of the agreements, Bacardi and Volvo will be strategically integrated throughout UOB LIVE and brought to life across various touchpoints and experiential activations. Additionally, each Founding Partner will have the ability to collaborate on cross promotional opportunities and unique events at the venue.
“We are proud to align UOB LIVE with two of the world’s most iconic global brands, Bacardi and Volvo, being the ultimate producers of elegance in their respective industries,” said Craig Grossarth, CEO of UOB LIVE. “Their commitment to excellence matches ours and will help us magnify the reports of global elegance our climbers can expect when they stop at our location. “
Located in the center of Bangkok, UOB LIVE is on the sixth floor of EMSPHERE Mall, a world-class destination that offers a wide diversity of dining options and comprehensive entertainment spaces that cater to other interests and preferences. The site is evolving through a strategic alliance. which has brought together 3 industry giants: AEG, a global leader in sports and live entertainment; The Mall Group, famous for the progression of Thailand’s leading food shopping and entertainment complexes; and UOB, a leading bank in Asia. The site will be operated in partnership with the world’s leading site monitoring company, ASM Global.
About Bacardi
Bacardi Limited is the world’s largest privately held, family-owned spirits company. Originally known for its Bacardi white rum logo, it now boasts a portfolio of over two hundred logos, including Grey Goose, Dewar’s, Patron, Bombay, Martini, and more. Founded in Cuba in 1862 through Facundo Bacardi Massó, Bacardi Limited has been a family-owned business for seven generations and employs more than 8,000 people with sales in approximately 170 countries.
About Volvo Automotive Group
Volvo Cars was founded in 1927. Today, it is one of the most well-known and respected car brands in the world with sales to customers in more than 100 countries. Volvo Cars is listed on the Nasdaq Stockholm exchange, where it is traded under the ticker “VOLCAR B.”
“For life. To give people the freedom to move in a personal, sustainable and safe way.” This purpose is reflected in Volvo Cars’ ambition to become a fully electric car maker by 2030 and in its commitment to an ongoing reduction of its carbon footprint, with the ambition to be a climate-neutral company by 2040.
In December 2023, Volvo Cars hired around 43,400 full-time employees. Volvo Cars’ headquarters, product development, marketing and management are primarily located in Gothenburg, Sweden. Volvo Cars’ production plants are in Gothenburg, Ghent (Belgium), South Carolina (USA), Chengdu, Daqing and Taizhou (China). The corporate also has R&D centers
About UOB LIVE
UOB LIVE is Southeast Asia’s new world-class entertainment venue, situated in Bangkok’s colorful new Em district, with an exclusive location in one of the world-class EMSHERE grocery shopping malls, an entertainment venue that houses a world-class grocery shopping mall. a wide diversity of dining options and ample entertainment spaces that cater to other interests and preferences.
At the heart of this historic alliance is a shared commitment to innovation and excellence, uniting the expertise of three industry giants: The Mall Group, famous for creating Thailand’s premier food shopping and entertainment complexes; AEG, a global leader in sports and live entertainment and UOB, a leading bank in Asia. The venue is controlled through ASM Global, the world’s leading venue control company, which will make the new world-class venue become a leading entertainment destination, bringing foreign entertainment and sporting occasions to the region.
About UOB
Operating through its headquarters in Singapore and banking subsidiaries in China, Indonesia, Malaysia, Thailand and Vietnam, UOB has a global network of approximately 500 s in 19 countries and territories in Asia Pacific, Europe and North America. Since its founding in 1935, the UOB has grown organically and through a series of strategic acquisitions. Today, UOB is ranked among the world’s most productive banks: Aa1 according to Moody’s Investors Service and AA- according to S
For approximately nine decades, UOB has adopted a customer-centric strategy to create long-term value by staying relevant through its entrepreneurial spirit and acting intelligently for its customers. UOB focuses on long-term building of ASEAN, for others. and companies that live there and are linked to ASEAN.
The Bank connects businesses to opportunities in the region through its unmatched regional presence and leverages knowledge and insights to innovate and create customized banking reports and responses that meet customers’ unique desires and changing preferences. The UOB is also committed to helping businesses forge a sustainable future by fostering social media. inclusion, creating a positive environmental impact and seeking economic progress. The UOB believes in the importance of being a guilty money service provider and strongly supports art, children’s social progress, and education, doing the right thing for their communities and stakeholders.
About UOB Thailand
UOB Thailand is a licensed advertising bank with its network of 147 branches and 343 domestic ATMs (as of December 31, 2023). UOB Thailand has consistently been among the top-rated Thai banks according to Moody’s Investor Service (A3 for long-term bank deposit rating) and Fitch Ratings (A-) for long-term issuer default rating, “AAA(tha)” for long-term national rating.
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Contacts
AEG Michael Roth, Vice President, comunicacionesmroth@aegworldwide. com 310 308 7684