Autoweek shipping: We contactEd Ford’s Jim Farley

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From Autoweek

A week after Ford announced Jim Farley as its next CEO, we contacted him for his opinion on the appointment and the future. I have to say the kid’s excited about this opportunity. Here’s what’s happening in the automotive world:

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The auto world cup had a week to digest the news that Jim Farley has been Ford’s CEO since October 2. It has been widely reported that it runs here and in Europe, that the lancia Aurelia B20 GT Coupe 55 of the circle of relatives on the pebble lawn last year and that he spends his free time in competitions and car fairs. It has also been widely reported that with the decrease in the percentage value and profits of the company, it has to deal with wonderful and demanding situations. Experts have intervened with many recommendations over the more than seven days, adding “take personal initiative,” “make certain Mach-E and Bronco launches pass well” and “continue maneuvering the business through COVID.”

We thought of a smart way to figure out what needed to be done to ask Farley himself, so we contacted him to get his ideas.

“I look towards the launch of those products,” Farley told Autoweek a few days after the CEO’s announcement. “Bronco and Mach-E may not be any more different, but they’re great in their own way. In fact, we have more to come. We’ve been very busy in the last 3 years marketing them and we may not be able to communicate about them, and it’s been very difficult.

“Everyone wanted to communicate about the launch of our sedan, like the Focus,” he told us. “And you can believe what I was thinking, “Do you need a Bronco Sport or do you need a Focus? ” “”

Farley told Autoweek that Mach-E and Bronco releases are critical components because they are opportunities for new consumers and told us that Ford’s expansion is “the most important thing.” There are many new expansion opportunities that other people would have no idea about in a classic OEM.

“I have noticed how global the generation is and how ambitious it is towards our company. This intersection between generation and automotive structure is what I’m passionate about: using this connection to create new businesses we’re not in today, and use or take our businesses and energize them.

“If I were a journalist, I’d spend all my time in Rivian. Not for Rivian’s look yet for this Amazon van,” Farley said. Rivian, in which Ford has an investment of $500,000,000, eventually plans to deliver 100,000 electric delivery trucks to Amazon (he also has a massive stake in Rivian). The agreement is the largest electric vehicle order to date.

“Everyone was talking about Apple’s car, now we have a well-funded corporate generation that will make cars in Indiana in gigantic volumes in the top-successful segment of our industry in the United States.

“They may not use distributors,” Farley continued. “They’ll move on to another model. The load design built through Elon (Musk) will not work for them. They have to qualify in the metropolitan markets where those vans will deliver packages.”

“For me, the connected car, the software, the cargo infrastructure, the on-board generation, everything will translate into a very different business and a very different visitor experience, especially in the advertising aspect, and for Ford, this advertising aspect is critical.”

In addition to addressing the advertising aspect, Farley also told us that he was looking for Ford to make them more affordable. “As important as the advertising aspect is our ambition to offer more affordable cars in North America. We are smart in our market percentage above $35,000, we have a wonderful opportunity to offer more affordable cars. With Mahindra Dating (Ford and Mahindra signed a joint venture agreement in 2019), we have a real chance at that.

Farley also told us that the company did well with COVID-19. “Our plants produce about 97% of production,” he said, noting that Ford has had a challenge with absenteeism in both factories and the origin base. “We’ve faced a lot of challenges over the last two months, but we’re catching up.”

“I’m a board member of the Henry Ford Museum with Bill Ford and Edsel and I sent my enthusiastic congratulations to Bill, and he responded how excited he was,” Meyer said. “So I think everyone at Ford deserves to be excited to have a genuine guy from the car at the helm. Farley’s that genuine guy in the car, and he’s a bloodied blue Ford. Jim and I were friends when he was in Toyota. Called me when I had the opportunity to leave Toyota and, along the way, I was in line for a big task at Toyota. And he literally left this great opportunity to pass where his center is. And it’s at Ford Motor Co. I have admired him for this act of religion and love. If there’s anyone who can do it, it’s him.

“He’s not afraid to take ambitious steps. And even though he’s an enthusiast and probably, if it were for him, they’d all be functional cars and race cars, he’s smart enough to know what he’s promoting and how to narrow the line and how to get him back on the baseline. And that’s what Ford needs. It’s not a task for Jim, it’s a passion.”

After our verbal exchange with Farley, he went to Laguna Seca to blow up his Cobra. “I told Bill (Ford) that I would love to serve the company in this new position, but I have to be to run it. It’s my yoga.”

Passion, in fact.

The Moab Easter Jeep Safari cancelled this year did not prevent Jeep from depending on last year’s Jeep Wayout concept and turning it into a road-ready Jeep Gladiator Farout. The Gladiator Farout starts with FCA’s 3.0-liter V6 diesel engine (260 horsepower and 442 pound-feet). It includes a tent on the roof that measures 16 feet long and 7.5 feet high, can accommodate 4 other people and “retract in seconds”. The wood-panelled interior has comfortable ambient lighting, a refrigerator and stove, built-in seats and table space and, of course, there are the same tow hooks, a 2-inch lifting kit, 37-inch mud box tires and many more. The treats of the road you expect Jeep Memo: Build it!

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Don’t take a look at Quick Spin, our new podcast series. Quick Spin takes you in the car with us as we deliver fair reviews of all hot new attractions with you in the passenger seat. Then we jump into the studio to develop the experiences. We drive everything from pedestrians to world-class supercars. This week’s tour is the Mercedes-AMG C63 S 2020 coupe. Check!

The 104th edition of the Indianapolis 500 without a spectator has at least one full box for the green flag of August 23. There are 8 previous winners in the box of 33 cars, adding three-time winner Helio Castronves and sole winners Scott Dixon, Tony Kanaan, Ryan Hunter-Reay, Alexander Rossi, Takuma Sato, Will Power and Simon Pagenaud (2019). Castroneves, of course, is doing what he hopes will be his last start for the Penske team. Earlier this month, there were considerations that the box would be complete due to the ongoing coronavirus pandemic.

A full box means that two-time F1 champion Fernando Alonso has a guaranteed starting place. He missed the group last year and says it’s his last chance to compete in the Triple Crown, for a while anyway. Alonso, who crashed in education but did not hurt the car too much, looks to climb the 500 to his previous victories at the 24 Hours of Le Mans and the Monaco Grand Prix.

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Is Pebble Beach missing? Don’t you see all the lovely cars, the lovely people, the lovely landscapes? Don’t let the pandemic take you down, man. You can still see everything online. Just go to Petersen.org and start clicking on the links. Auctions, presentations, virtual automatic exhibits and even occasions that don’t take place in Monterey, they’re all there! There are even occasions reserved for the press that are now open to you, the average player too. It may be a once-in-a-lifetime opportunity.

In this episode of the Autoweek Podcast, No. 122, Wes Raynal talks to Wesley Wren about Hyundai’s latest addition to his portfolio: the Ioniq sub-brand, committed exclusively to electrification. The couple also talked about Cadillac’s newest electric vehicle, the Lyriq. After a lively discussion about long-term products, Matt Weaver and Mike Pryson sign up for the exhibit to report on the upcoming Indianapolis 500. While may was reduced to a few days in August, The Greatest Spectacle in Racing continues. , but no fans. Array The boys also communicate with Max Verstappen, who won the 70th Anniversary Grand Prix at Silverstone. Connect here, on Spotify, apple Podcasts, Stitcher, or anywhere podcasts are played.

As always, we are on the case this weekend, tracking and reporting the latest occasions from automakers and sanctioning agencies. We will continuously update the site, of course. You’ll know what happens when we do. Come back often!

Thank you for reading Autoweek and safe.

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