Aston Martin’s DBX is on the meeting line in St.Athan, USA.
Photo: Max Earey / Aston Martin Lagonda Global Holdings Plc
Aston Martin’s DBX is on the meeting line in St.Athan, USA.
Photo: Max Earey / Aston Martin Lagonda Global Holdings Plc
Photo: Max Earey / Aston Martin Lagonda Global Holdings Plc
Aston Martin Lagonda Global Holdings Plc has begun production of its first game application vehicle, the key piece of the British carmaker wrestler’s hopes of making plans for a change and repairing his virus-plagued balance.
The $189,000 DBX is being assembled at the Aston Martin plant in St. Athan, built on the former site of a Ministry of Defense airfield. The manufacturer will face the ultra-luxurious SUV segment occupied through models such as The Lamborghini’s Urus and Bentley’s Bentayga.
DBX by Aston Martin on the meeting line at St. Athan.
Photo: Max Earey / Aston Martin Lagonda Global Holdings Plc
Lately, Aston Martin’s own finances have been under fire. In the months since Canadian billionaire Lawrence Stroll bailed out the carmaker at the beginning of the year, it has announced a CEO change and said it may need to seek more funding. Aston Martin shares have plunged more than 90% since their listing less than two years ago, failing to replicate Ferrari NV’s stock market success.
Tobias Moers, the former head of Daimler AG’s Mercedes-AMG performance division, will replace Andy Palmer as chief executive officer on Aug. 1. Moers, 54, will count on the DBX to boost sales in markets including China, where wealthy consumers’ preference to be driven by chauffeurs in roomier rides has helped high-priced SUVs catch on.
Read more: Aston Martin Has a Lot Riding on Its New, $189,000 SUV