Five months after taking the first task in Aston Martin, the CEO Adrian Hallark sat with Authority engine and other media for an update on where he plans to take the British car manufacturer and how he hopes to retire from more than one hundred years of culture. through making it profitable.
With Aston having just updated most of its lineup, the plan is to build on what’s already here by offering more model variants, special editions like the Valiant, and a wider range of options—standard procedure at most of Aston’s rivals. Aston will remain primarily a sports-car maker, one with a rising F1 team that will soon have cars designed by Adrian Newey.
There is still space for completely new models, adding the first EVs of Aston, but electrification plans are back, such as the exploration of new segments beyond the fact that Aston already contribute
Here’s how it will work.
“There’s no question that, at some point in the future, electrification will be a solution,” Hallmark said, but he sees less enthusiasm for it now.
“Two years ago, it was like a one-track-minded approach towards a given set of deadlines, and it was all within a five-year window,” Hallmark said. But he also noted that things have changed. “Over the past two years, that has melted like the polar ice caps.”
The first Aston Martin Electric car will arrive “in the next five years,” Hallmark said, but it will be the only one introduced at that time. Additive electric models will arrive between 2030 and 2035 “and maybe a touch later,” Hallmark said.
The CEO expects that pure internal-combustion and plug-in hybrid powertrains will still make up 85% of Aston’s sales in 2030, with a greater share of EVs after that (Hallmark declined to give a specific number) as more models arrive. That will lessen what Hallmark sees as the “gamble” of electrifying a brand known mostly for characterful combustion engines.
That first EV will still benefit from a technology partnership with Lucid announced in 2023. Aston will use batteries, drive units, and powertrain control units from the U.S. automaker, and they will represent the next generation of Lucid’s tech, Hallmark said.
Aston will also continue to download Mercedes-Benz engines, however, the car manufacturer leaves alone in his rechargeable hybrid formula because he wants a larger packaging size and drums, Hallmark said. These batteries will come from a supplier another one of those of Aston’s Batteries, he added.
Aston Martin Valhalla
Plug-in hybrid powertrains will help keep Aston’s current V-8 and V-12 engines around as long as possible, even in the face of European regulations that aim to end sales of new combustion-engine cars by 2035, Hallmark said.
“We will keep the 12-cylinder running as long as possible, even as a niche model,” he confirmed, noting that this will likely take the form of exploiting “certain dispensations for very low-volume cars” allowing for a few hundred units per year as regulations tighten. Stricter emissions rules will likely end volume production of V-12 cars by 2030, Hallmark said, with V-8s lasting until 2035.
Other high-end car brands have championed artificial fuels, also known as electronic forums, to keep internal combustion cars on the road. The feature considers those fuels to be “precious and components of the solution,” but said they won’t be produced in gigantic enough quantities to serve as a type replacement for fossil fuels.
2025 Aston Martin DBX707
They would possibly make up a much larger market than Aston’s two-door models, but Hallmark said, “We don’t have plans for two SUVs. “
Instead, Aston will continue to improve his DBX application vehicle, which has existed since the year 2021 and won an update by 2025, before redesign. This redesign will probably be close to the spirit of the existing DBX, said Hallmark ,,,, said, that venturing into a more resistant territory.
SUVs are still great sellers, so Aston would possibly want to upload one moment eventually. But possibly would not build a rival to Mercedes G Class, said Hallmark, as a report is not considered in 2024. The reduction is not considered.
Aston Martin Lagonda Taraf
A setback of the Lagonda identification plate floated towards the end of the last decade and then was canceled through the existing Aston president, Lawrence, is happening, Hallmark confirmed.
“It’s hard enough managing one brand,” he said, adding that the name could resurface at some point in a niche application, but it’s not currently planned as a separate brand. Nor is Aston considering any new models that would fit the Lagonda mold.
“It wouldn’t be a core product,” Hallmark said of a new sedan akin to the previous Aston Martin Lagonda or Lagonda Taraf, because Aston’s niche is sports cars and performance. The potential sales of a new sedan wouldn’t be enough to justify development costs, he believes.
2025 Aston Martin Vanquish
Hallmark pointed out the “lack of follow -up after launch” of new models as a domain where Ast can improve. Each new generation of Porsche 911 is followed through a series of variants to keep consumers who return, and that is the example of Hallmark, who in the past worked in Porsche, must continue.
For the DBX, there’s room for a less adrenal variant that works better as a driver, Hallmark said, but added that “we’re not going to make a more luxurious advantage” (referring to Aston’s Vantage Coupe and Vantage Roadster) and that Vanquish’s 825’s 825-HorsePower V-12 “demands that we do more and more with this. “
“We have a lot of ideas,” Hallmark said, “like bringing an existing road car on the road. “At least some of those sportier variants will provide manual transmission, he said.
2025 Aston Martin Vanquish
Hallmark said the optional add-on modules were “like a gold mine” and that the thickening of its catalogue would lead Aston “into the normal habit of luxury brands”.
Some of those options will likely include carbon-fiber wheels, titanium exhaust systems, and more elaborate audio systems, Hallmark said, as well as leaning more heavily on Aston Martin’s Q personalization division. The hope is to get personalized builds commissioned and assembled at the same speed as regular-production cars.
Personalization is also a precedence in other luxury brands, Mercedes recently expanding its Manufaktur and Bentley and Rolls-Royce program that generates a custom constructions expansion number. Aston will be fashionable.