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Yesterday, while most people were sleeping through the Christmas hangover, the auto industry lived up to its same old April Fool’s Day tricks.
The fact that it was a public holiday meant that the same old rain of terrible jokes was more like an April rain, but there were still some to digest.
This time of year is an opportunity for regular, straightforward PR groups to “have fun. “But it turns out that not many people were looking to paint at Easter. . .
Before we begin our roundup, though, it’s worth noting that our story about car racer Tom Hartley’s underwear being stolen from a spa was definitely no joke. Someone actually pinched his monogrammed pants. . .
Here’s a look at some of the automotive-themed April Fool’s Day jokes that were noticed floating around.
Even Germans participated in April Fools’ Day with a multicolored electric vehicle. Made through the 1990s Polo mosaic, the Harlequin paint is back, making a super-silly comeback for April, the automaker said. Volkswagen said the Electroluminescent ID. 3 Harlequin Edition will have panels that will light up and vibrate in reaction to the “rhythms of the car’s audio system. “Maybe they’ve finally figured out the trick needed to get consumers to finally buy electric vehicles?Below the belt?
Honda has also made some tweaks to an electric vehicle with a dog-friendly generation in its e:Ny1 (the world’s hardest-to-write car style). Canine laughter is an April Fool’s Day favorite, and here Honda said his PAW-S. The generation would allow the car to automatically open the trunk for dogs when they approach, a sat-nav system designed to visit smart local parks and forests, a walkie-talkie, a laugh with its human driver, and bowl holders. Honda said that while it is now focused on dogs, accessories for pygmy cats, rabbits and goats will remain later this year.
Need to feel like a pickup truck? No, we’re not talking about leftover McDonald’s wrappers or three-day Costa Express lattes: it’s a perfume that sums up “everything an Isuzu” (no Japanese plastics). The Japanese automaker has announced the launch of “Driven,” a perfume aimed at “makers, grafters, creators and agitators. “Designed to capture the essence of the 4×4 D-Max, it mixes “Icelandic black lava with haze and mountain fog”. Think of a night drenched in campfires.
Top Gear reported on a raid on the Dacia showroom by world-renowned graffiti artist Banksy. The publication reports that he broke into a Dacia showroom in Grimsby and spray-painted the rear, swapping out the budget Spring EV and making it “absolutely invaluable” in the process. The head of the car dealership was supposedly “stunned” and not so surprised “since that owl arrived. “
Located at the tip of London, known for its kale smoothies and cars and soy milk cappuccinos, Shoreditch has now spawned a new legend: the Mini Hipster Hatch. Offered exclusively through Small Cars Direct, a used-car dealership in New Forest, the style features Instagram-filtered windows, a dual cassette player and, like the buyer’s bikes, a fixed-gear drivetrain. It even features faded denim upholstery and uses “recycled” fabrics to entice shoppers in recent years.
A dual-carriageway petrol station company has announced it will launch its first Sail Thru service on Lake Killington, where boats can dock and order their food via an intercom. Roadchef said it would build the new waterfront site near the southbound M6 between junctions 37 and 36. We can’t help but still think that they are concentrating on some innovations on their existing sites. . . without mentioning any names (Sutton Scotney, A34).
James is the founder and editor-in-chief of Car Dealer Magazine and CEO of parent company Baize Group. James has been an automotive journalist for over 20 years and writes about automobiles and the automotive industry.
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