From the first time I cut out that Apple runs on a car, I went on to say it would never happen. Years later, we’d hear snippets about advances at Apple, suggesting that Apple is in fact making a car. But even with those rumors, the company was confident that Apple would never bring an Apple-branded car to market.
As a user who has covered Apple for more than 40 years, I am almost certain that the manufacture of a genuine car that is not in its DNA, even if Apple is related to a giant car manufacturer for possible retail sales.
However, in many interviews with the media, interviewed in an Apple car, an idea that the genuine vision of any automotive task was for him as a vehicle (word game) to supply his programs and services.
I once did an interview with a very sensible CTO who helped me see the long streak of technology.
In 1995, I had a chance to interview Sony CEO Akio Morita, just after he retired. I asked him why Sony bought Columbia Pictures in 1989.
Sony is a hardware company, and that didn’t make sense to many of us. But Mr. Morita took a futuristic view, saying that the movies “were just software” that can be played on Sony hardware. Of course, he’s right. Today, all movies are virtual and can be consulted over a large number of curtain devices.
Steve Jobs, a main fan of Mr. Morita, and turned to him to recommend even before returning to Apple in 1997. Certainly, Morita’s hardware as a means to distribute software helped work to formulate their vision and Apple in the that software and hardware are married. in the hip and are essential for Apple’s success.
When Jobs returned to Apple, I asked him about his vision for hardware. He corrected me and made it transparent that the hardware and software were the one in his quest to switch to Apple.
In my last column, I wrote about Lenovo’s decision to begin working on a car project that, in some ways, mirrors Apple’s original vision.
“Lenovo considers cars as a new PC platform. They are not interested in creating a smart car, but to become a leading provider that can supply the complete battery of PC purposes that will make cars smarter and smarter and in the autonomous end in the future. “
Lenovo officials pointed out that a vehicle is just another computing platform. Since Lenovo is the #1 computer vendor and knows how to build computers, it sees a vehicle as a way to bring its world expertise in building computers to cars in the future.
And that Apple’s vehicle initiative was basically a study company instead of a traditional automotive task. The company aimed at the progression of the entire mandatory IT framework for an intelligent vehicle. However, as is widely known, Apple’s assignment has been interrupted. I am convinced that the concepts taken from these studies will help achieve what I understand how the genuine vision of a vehicle: remodeling it on a platform to provide a wide diversity of software, content and services.
If you have Apple Carplay in your vehicle today, you know that Apple has already prolonged its programs and millions of vehicles. However, Apple has discovered many new characteristics and capabilities of the automotive allocation that can be delivered in all likelihood through Carplay. This can come with the addition of aRA purposes to Apple and Siri cards and integrate AI through an AI developer kit for third -party programs.
Although Apple has officially killed the automobile project, it can bet that Apple will not leave the billions of dollars of studies to waste. The paintings will be implemented in their genuine vision, which has been to make the car a way to deliver the applications, facilities and long -term purposes of Apple and bring more other people to the Apple ecosystem.
Disclosure: Apple and Lenovo subscribe to artistic studies reports, as well as many other high -tech corporations worldwide.
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