Update, Tuesday, 7:30 p. m. PT: A desktop bound motorcycle made from Echelon corporate exercise devices and sold on Amazon as an exclusive “Prime Bike” went through the tech giant after a day when it seemed the company was embarking on the madness of connected fitness.
“This motorcycle is an Amazon product or is connected to Amazon Prime,” an Amazon spokesperson told GeekWire Tuesday night. “Echelon has a formal partnership with Amazon. We are working with Echelon to explain this in their communications, avoid product promotion and replace the product logo. »
All Amazon mentions and the “exclusive” nature of the motorcycle were removed from the description on the product’s website, and the call was reduced to Echelon Ex-P instead of Ex-Prime. The product was also marked as “currently unavailable” on Tuesday night and the value of $499 is no longer displayed.
Original story:
Is Amazon going to compete with Peloton? This is what it looked like at first glance when a training device company announced a new ‘Prime Bike’ this week, in partnership with the tech giant, and described it as ‘the first connected fitness product’. Amazon. “
“Amazon will be Peloton’s newest challenger,” read in the seek Seeking Alpha update.
But in closer inspection, Amazon’s EXCLUSIVE capitalized total is basically a logo agreement and not a serious harbinger of the manufacture of your own training equipment.
“Amazon and Echelon have teamed up to offer you this exclusive offer and motorcycle design!” says the first line on Amazon’s website for the Echelon Ex-Prime, or Prime Bike, sold for $499 (or at least earlier in the day, but is now sold out, with the exception of a more expensive edition from an outsider). The motorcycle is manufactured through connected corporate training devices Echelon, a cheap competitor of Peloton.
In a press release Monday, Echelon President and CEO Lou Lentine said, “The Prime motorcycle was developed in collaboration with Amazon, with the purpose of creating a connected motorcycle for less than $500. “
Despite the press release, the motorcycle has been in existence since August, depending on the main points of the product and visitor reviews on the Amazon website, and the deal with Amazon is very exclusive.
Echelon sells a strangely similar Walmart motorcycle called Echelon Connect Sport, also priced at $499. The motorcycle at Walmart has a red inscription on the look that says “Sport”, and is also sold through Echelon here. The Amazon edition has the same red inscription. , however, it says “Prime” on your model. A review posted through an Amazon visitor (below) shows the motorcycle and box you entered. Amazon’s motorcycle would also have another resistance button and handlebars.
In any case, the value is approximately $1,400 less than the recently reduced value of Peloton’s main model and the resumption of news through sites like NBC News Shopping can have an effect on Peloton’s actions. His stock fell by about 2. 3%, Tuesday morning in pre-trading, before ending the day with a drop of less than 1% in total, to $94. 39.
Peloton, which has attracted more than a million paid subscribers to its connected fitness programs, has had a successful year as more and more people exercise at home due to the pandemic due to the closure of gyms and fitness studios. -According to the Wall Street Journal, total cash is expected to be approximately $3. 5 billion in 2021, approximately double the amount recorded in 2020.
Even with the slight drop in its inventory today, Peleton’s inventory has more than tripled in the six months.
Echelon’s diversity of motorcycles and rowing devices is designed to compete in space, but at a lower price. The Prime Bike does not come with any device that allows linking to on-demand categories. Users will need to provide their own pill or smartphone to connect. the Echelon app, and the acquisition of motorcycles is accompanied by a 30-day trial of the Echelon United subscription to access scenic rides and tours via coaches.
Amazon inventories closed more than 5% today at 3128. 99, prompting the Nasdaq to recover. However, his inventory was not based on news of a spinning motorcycle yet in an analyst’s update.
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