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PONTIAC, Mich., Jan. 8, 2024 /PRNewswire/ — Since the unveiling and subsequent launch, the all-new Toyota Prius/Prius Prime has earned high praise and accolades throughout the auto industry. The vehicle responsible for starting the hybrid revolution nearly 25 years ago earned one of the most coveted awards in the automotive sector – the 2024 North American Car of the Year.
The winners of the 202 four North American Car, Truck and Utility Vehicle of the Year™ (NACTOY) awards were announced at Pontiac’s M1 Concourse, a Jan. 4 press convention co-hosted by the Detroit Auto Dealers Association (DADA) and Automotive Press. Association. (APA). The NACTOY Awards are voted on through an independent grand jury made up of automotive news experts from the United States and Canada.
Ahead of the event, the Toyota Prius/Prius Prime finalist in the Car of the Year category, along with the Honda Accord and Hyundai Ioniq 6. Scott Neiheisel, general manager of the Cincinnati sales region, and Roseanne Larsen, deputy general manager in Cincinnati, were on hand to collect the iconic NACTOY trophy, on behalf of Toyota.
At Toyota Motor North America’s (TMNA) headquarters in Plano, news of the prestigious award spread quickly, as it was the second time the Prius had won the North American Car of the Year name. In 2004, the second-generation Prius was renamed the NACTOY Car. of the year.
“We are thrilled that the NACTOY juries agree that the new Prius and Prius Prime are exceptional vehicles. The signature combination of sexy style and industry-leading power puts Prius in an elegance all its own,” said Mike Tripp, Group. Vice President of Marketing at Toyota. ” After nearly 25 years, Prius continues to make its mark on the world and offers its consumers a great option to reduce their carbon emissions. “
Throughout the selection process, the Prius/Prius Prime attracted the admiration of many journalist judges. Frequent praise was for the looks and fuel economy.
“The Toyota Prius and Prius Prime aren’t just sleekly styled sedans, they make up the car’s long life by combining classic internal combustion with electric drivetrains,” said veteran journalist Matt DeLorenzo. “Of particular note is the plug-in edition that provides more than 40 miles of natural electric range, allowing most owners to make normal visits to the fuel station. “
The NACTOY Car of the Year Award represents one of the 17 industry awards earned by Prius/Prius Prime the past few months.
About North American Car, Truck and Utility Vehicle of the Year™
The awards are designed to recognize the year’s most outstanding new vehicles. These cars set benchmarks in their segments based on aspects such as innovation, design, safety, handling, driver satisfaction, user experience and value. The organization awards three prizes. They are: “North American Car of the Year,” “North American Truck of the Year,” and “North™™™ American Utility Vehicle of the Year. “The awards are unique because they are judged by an independent panel of automotive news experts. U. S. It is more common than a single publication, website, radio or television station.
About Toyota
Toyota (NYSE:TM) has been part of the cultural fabric of North America for more than 65 years and is committed to advancing next-generation sustainable mobility across our Toyota and Lexus brands, as well as our more than 1,800 dealerships.
Toyota directly employs more than 63,000 people in North America who have contributed to the design, engineering, and assembly of nearly 45 million cars and trucks at our 13 manufacturing plants. By 2025, Toyota’s 14th plant in North Carolina will begin to manufacture automotive batteries for electrified vehicles. With more electrified vehicles on the road than any other automaker, Toyota currently offers 26 electrified options.
For more facts about Toyota, www. ToyotaNewsroom. com.
MEDIA CONTACT: Curt McAllister, Midwest Corporate Communications (313) 318-3906; Curt. McAllister@Toyota. com
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SOURCE Toyota Motor North America