After years of making promises to that effect, the former Italian automaker Alfa Romeo keeps its word and despite everything, starts delivering BEVs. . . starting next year. Alfa Romeo today unveiled its first urban sports vehicle (SUV), which will be called Milano, a tribute to its homeland. Here’s what we know so far.
Alfa Romeo Automobiles S. p. A. is an Italian automobile manufacturer with more than a century of experience in motor sport and motor racing. However, its current task is to position itself as a luxury car manufacturer. The logo has had its ups and downs in its history. It has 113 years of history and currently operates as a Stellantis sub-logo.
Over the past three decades, the automaker’s sales have declined across the board. To combat this, the company’s CEO, Jean-Philippe Imparato, announced that the automaker would launch a new model every year between 2022 and 2026, pledging to approve all-electric vehicles. until 2027.
That hasn’t gone as planned so far, as its first “electrified” offering, the Tonale plug-in hybrid, experienced several delays ahead of its launch in the U. S. market in 2022. Three years from now, we still haven’t noticed an all-electric option. Unless you count the 33 Stradale electric supercars, it’s lately in development.
Looking ahead, the automaker works to deliver larger, more luxurious models to create a greater presence in the US to compete with companies like BMW. Alfa Romeo also promised larger electric SUVs for US customers – the first of which will debut in Italy this spring.
Today we’re informed that Alfa Romeo’s first electric SUV will be called the Milano.
Alfra Romeo has posted the teaser symbol above, which reveals the styling of its first all-electric offering, as well as a date when we can expect to see it in full: April 2024. Named after the Italian city of Milan, where Alfa founded Romeo, the Milano will be the automaker’s first entry into the European B-segment, the largest on the market.
While this will be Alfa Romeo’s first BEV, the SUV will be introduced later as a combustion hybrid. That said, the Milano is expected to be the last Alfa Romeo to be introduced in a combustion variant before the Stellantis sub-brand turns 100. percent electric. Jean-Philippe Imparato, CEO of Alfa Romeo, spoke about the announcement of the Milano SUV and what it means for the long-term of the brand:
With the arrival of Milan in 2024, Alfa Romeo completes a diversity capable of meeting the needs of all our enthusiasts and much more. Milan is designed as a symbolic “comeback” for all our Alfiti fans. As owners of Giulietta and Mito, they were waiting to prove their love for Alfa Romeo. It also serves as a “welcome” to all those who are looking for an exclusive sporting delight in this segment and the exclusive aesthetics of Italian design.
Milano is the first step in the brand’s transition process to electric and, like the Tonale, is tasked with further strengthening Alfa Romeo’s global presence.
Here’s what Alfa Romeo’s production will look like over the next 3 years based on its “0-to-0” strategy, which includes the official debut of the electric SUV as a next step:
The automaker reports that global sales in 2023 are up 34% over 2022 (through November), thanks to an encouraging 53% increase in sales across the EU. All eyes will be on Milan in April 2024 to see what Alfa Romeo brings. its first all-electric offering.