The site (www. alfaromeo. co. uk/diesel) is aimed at drivers who prefer a diesel car.
Users notice the benefits of owning an Alfa 147 or 156 Diesel: a menu-based virtual tour that covers vehicle specs, styling, and functionality to efficiency, handling, and tax benefits.
Users can also access the microsite via the Alfa Romeo home page. It was designed by Arc Interactive, the digital division of Arc Marketing.
An advertising campaign with banners is planned to advertise the new site.
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