Alfa Romeo has the latest automaker to pump the brakes out of its Amblisions EVs alone, opting for a new “multi-energy” strategy. This replaces surges, while the logo is struggling to revive its North American dealer network, which has been seriously affected through slow sales.
Chris Feuell, recently appointed leader of Alfa Romeo Norte de América, showed the pivot, noting that the replacement had been made the last month. “The maximum vital in our roadmap for products and technologies is to move from what was a Bev strategy just for Alfa to a multiple energy strategy,” said Feuell.
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The Italian brand, which is a component of the Stellantis group, had directed in the past a totally electric diversity through 2027, with the 2023 Alfa Romeo Tonale as the newest model with gasoline. However, plans plans for the next generation SLTVIO SUVIO Giulia Sedan, originally intended for electric vehicles, is now being reviewed to come with hybrid and internal combustion motor variants. The models will be built on the Stellantis Stla Giant Platform, the same architecture that supports the Dodge charger.
American are worried
After meeting with Alfa Romeo dealers at the NADA Show on January 26, Feuell acknowledged the challenges of maintaining a BEV-only lineup. “We’ve got 110 dealers in our U.S. network, and it would be very challenging for them to survive with a BEV-only portfolio,” he told Auto News.
Feuell admitted that the biggest concern among U.S. dealers is the viability of the Alfa Romeo network, with sales dropping 19 percent in 2024 to 8,865 units, marking the fourth consecutive year of decline. The situation was even worse in the fourth quarter of 2024, when the Italian brand saw a 38 percent drop compared to the same period in 2023.
Great incentives for 2024mys
Consequently, the US chief revealed that 2024 models are lately part of the US actions of Alfa Romeo. For the remaining movements through the end of the first quarter of 2025, the company offers really extensive incentives to attract possible buyers.
Feull said he was “very transparent” with dealers regarding the operational and monetary functionality of the network. She warned: “If we replicate what happened in 2024, we will lose a lot of distributors and we will have to rebuild the network than exhaust it. We are in 110 dealerships where we were 150 years old. “
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According to Feuell, the absolute precedence for the reconstruction of the dealership network is “to put sales on the right path and some of the quality disorders that we have had in the product, so that they can get away from a very high aggregate of maintenance guarantee of visitors and soft fixing work.
Another issue raised at the Brokership Assembly was whether Alfa Romeo introduced the Junior Subcompact to the U. S. market. U. S. The junior cousin also brings him to North America.