At the same time, however, Tata Motors, owner of the Jaguar logo since 2012, turns out to be in the valley beyond the mountain: a consistent value with a constant percentage of about $7 consistent with a steady percentage, part of the January value and has moved a little. last month. Jaguar peaked in U.S. sales. In 2002 he had 61,204 games and averaged only 21,000 games consistent with the year over the following decade. Like Tesla, Jaguar started in the luxury sedan business with elegant designs consistent with value and limited selection, yet its sales and inventory in the U.S. seem contradictory to Tesla. For what? Is there a bankruptcy in Jaguar’s history eBook that Tesla has read consistently with shareholders?
The same answer: “The Bankruptcy Titled” Poor Reliability.”
Despite Jaguar ongoing focus on improved quality (e.g. 2nd overall brand in 2012), the reputation continued to plague them. In fact, in 2015, executives of Jaguar confronted this head on by speaking frankly about their brand’s ill repute. President and CEO, Joe Eberhardt, said publicly, “The times of bad cars are over. This is the next generation of Jaguar, but we [also] need customer confidence to get there.”
Unfortunately, though, it took five more years for customer perception and Jaguar’s IQS score to align. They were finally reacquainted again in 2020, but not because of soaring opinion but rather because of diminished quality again: sixth worst out of the thirty-two brands measured. Yes, the Jaguar E-Pace was the first model to earn an IQS award, but the overall brand reported 190 problems per 100 cars in the first 90 days of ownership, which was approximately 40% more issues than the tied-leaders of Dodge and Kia.
So what does this have to do with Telsa stock? Just like Jaguar, Tesla has enjoyed the revenues from affluent customers looking for differentiation. But just like Jaguar, it has suffered from quality issues. In 2018, iSeeCars.com compiled 500,000 safety-related complaints across 400 models and Tesla was the 3rd worst brand with 49.6 complaints per 10,000 cars sold. And in 2020, Tesla was included in J.D. Power’s IQS for the first time and finished dead last, which is a horrible choice of words given multiple, public fatal accidents in the past twelve months.
So stockholders beware: look for near-term actions by Telsa executives to not just bring cool, differentiated features to market like fully-autonomous vehicles, but more importantly to address the systemic quality issues. They need to demonstrate upfront, quality-driven methodologies with the same laser-focused, customer-centric mindset they bring to styling.
Otherwise, the stock’s valley is on the horizon.
I write about connected vehicles, methodologies and methods in the increasingly exciting automotive world. In the quarter of a century since I started this journey, I have
I write about vehicles, methodologies and methods hooked in the ever-exciting automotive world. In the quarter century since my trip, I have worked for some of the most productive brands in the world and lately I am a representative of Kugler Maag Co., the world’s leading automotive consulting firm.