The new Ferrari Roma is aimed at the brand’s newcomers, and the manufacturer’s branch expects approximately 70% of consumers to take a house as the first Ferrari.
Loosely based on the Portofino convertible, the Roma is Ferrari’s answer to sports cars like the Porsche 911 or Mercedes-AMG GT, high-performance machines with subtle ways that can be driven every day.
If you live in central Melbourne or Sydney and your driveway looks like this, you may be able to use a Ferrari Roma.
This is a different crowd from those that spend $1 million on a new 812 GTS or SF90 Stradale for occasional use.
And you’ll be surprised by the fine print of Ferrari brochures.
Ferrari Sydney’s sales at the Rome store said many new consumers were surprised by the costs associated with automobiles, such as their Rome demonstrators.
The Ferrari Roma is legally a four-seater. The adults on the back would probably not agree with this.
“The retail price is $409,888, however, we have a tendency not to opt for the “recommended promotion price” because consumers come or pick up the phone and say, ‘Oh, I’ve heard that the car starts from $400,000’, however, that’s not true because it has options, and the LCT (luxury car tax) … in addition to the options.
“Something like that exceeds $600, 000.”
Ferraris are not cheap, but their functionality and engineering are exceptional. This 3.9-litre twin-engine V8 has won awards.
Regular consumers would probably not be surprised by Ferrari’s optional extras.
But first-time buyers of the 456kD Ferrari Roma V8 engine may be reluctant to pay around $7,000 for the “very popular” Apple CarPlay option: a loose smartphone mirroring software installed in the cheaper Kia, Hyundai or Toyota.
A 360-degree rear view camera discovered as popular in many cars adds approximately $6500 to the bill, flashing lighting fixtures on the edge of the guide wheel charge approximately $8,000 and a small passenger-side speed indicator adds approximately $10,000 to the bill.
At least the first seven years are free.
The Rome has a curved virtual driver screen and a central tablet-shaped pad.
Ferrari allows the hounds to check their cars.
The real value of the car trip of a sensational 812 GTS roadster presented to a handful of editors last week was kept secret, perhaps because previous reviews of its rigid-roof cousin did not make a small mention of the $185,000 in optional extras that included $53,000 paint job.
This car is not an atypical case. Several other models proposed for review in recent years had more than $120,000 in extras, in component to highlight the probabilities of Ferrari’s “Tailor Made” customization program.
Ferrari’s not here. We drove a McLaren 720S with over $180,000 in extras, and Lamborghini’s Aventador S demonstrator had over $120,000 in options, adding over $9,000 for parking cameras.
There is no back silencer in Rome, who barks at life with a growl. Source: supplied
The fact is that Ferrari is trying to attract other people away from luxury cars, many of which are generously supplied, and in the world of exotic machines indeed.
Where consumers provide the extras of their new Ferrari with a steel plate engraved with factory-mounted car features.
The good news for enthusiasts of the new and modern Rome is that the car’s waiting list is short, about 8 months, the other cars get bigger about two years, and you don’t want to jump through hoops to buy one.
Ferrari’s recent Spider Track with V8 engine is reserved for consumers who used to buy less desirable models to gain a position in an exclusive queue.
The track you have with carbon fiber wheels made in Australia. Source: News Corp Australia
If this is not the case in Rome, Ferrari states that “special series cars will have a prerequisite” for customers.
On the FerrariChat Internet forum, many consumer reports complain about the brand’s preconditions, or “are asked to buy this to get it.” Foreign distributors reportedly told consumers “they must have at least 3 Ferraris” to be asked to buy models on demand.