The citizens of Worcester will soon be able to buy their cars tastefully thanks to the opening of a refurbished showroom valued at several million pounds.
Listers Volvo Worcester, which is lately based in Much Cowarne, will unveil a new logo-branded showroom on Bromyard Road in April, taking over the former Isuzu site.
The redesigned venue will feature Volvo’s iconic lounge, with sumptuous Scandinavian furnishings. Guests can enjoy Swedish pastries while their car is being repaired or paint while they wait with free Wi-Fi.
The attention to detail will come with an interior viewing window that will allow consumers to view all the activities in the new workshops from the comfort of their own living room.
As part of the fight against the climate emergency and ahead of Volvo’s commitment to an all-electric car manufacturer by 2030, the retailer’s new space will also include 14 electric charging units for Volvo’s growing range of electric vehicles.
The showroom will showcase the latest diversity of very good Volvo cars, adding the all-new EX30, natural electric XC40 and plug-in hybrids, as well as a wide diversity of Volvo Selekt-approved used models. More than a hundred Verify that approved used cars are not only safe, but also made to the highest standards thanks to Volvo’s newest parts and software.
The store will also offer streamlined service to car owners, cutting wait times in half. With Volvo Personal Service, the same technician accompanies the visitor from the moment of the booking procedure to the explanation of the car by the visitor. Two technicians paint in combination on each car, reducing the time needed to complete the service.
David Westwood, sales manager at Listers Volvo Worcester, said: “We are very pleased that paints are underway in our new logo showroom as we prepare for its opening in April.
“This is a vital investment for us and we are incredibly proud of Volvo’s sustainability project through our conscientiously designed showroom. We have put a lot of effort into creating the best area where visitors can feel relaxed, while incorporating the latest eco-friendly technologies. Generation Friendly to make sure we are as sustainable as possible.
“We look forward to welcoming new and existing consumers to our future-proof home to talk about their automotive desires when we open our doors next month. “