A BIG sports manufacturer will be forced to make fewer models than planned this year.
Aston Martin, one of Britain’s most iconic car brands and beloved by fans of the James Bond film series, is facing production of its new DB12 supercar.
The superb new engine, priced at £185,000, has been plagued by delivery delays and software issues, and Aston Martin now expects to sell 6,700 this year, up from the previous target of 7,000.
In a report from This Is Money, the company’s lead executive, Amedeo Felisa, said, “Given the slight delays in the initial production ramp-up, we have updated our volume guidance. “
In fact, Aston Martin’s report states: “Given the initial delays experienced with the DB12 surge during the third quarter, we have slightly updated our volume outlook for the year as they will affect production capacity limits for the full year. “
However, Aston Martin maintains that demand for the DB12 is very strong and that production is now operating at the pace needed to meet volume expectations for the year.
Aston Martin chief executive Lawrence Stroll, who is also the father of Aston Martin F1 driver Lance, said the launch of the DB12 had generated “extraordinary demand” and attracted new customers, with 55% of the original DB12 buyers new to the brand.
In a comment to The Sun, the company said: “Aston Martin has reduced the number of DB12s to three hundred this year; This means an update to our overall wholesale forecast. “
In racing news, Aston Martin recently gave Jessica Hawkins the chance to test an F1 car, making her the first to test an F1 car in a decade.
Hawkins drove his 2021 to the Hungaroring, home of the F1 Hungarian Grand Prix.
The British driver alternated practice with Felipe Drugovich, Aston Martin and McLaren reserve driver and 2022 F2 champion.
Meanwhile, logo enthusiasts will be shocked by the discovery of a £300,000 Aston Martin DB4 hidden in a hangar.
Former Fifth Gear host Johnny Smith posted a video on YouTube explaining how he discovered this charming classic, as well as its rich history.
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