The so-called General Motors has been around for over a century, so it’s time to dust it off and give up the nickcall replaced by something else… and simple to pronounce and remember, like Ultium.

Yes, that’s right, Ultium. Roll your tongue right away, don’t you?

During a second-quarter call for effects with analysts on Wednesday, Morgan Stanley automotive analyst Adam Jonas interrupted the Q&A segment when he asked CHIEF executive Mary Barra: “The General Motors logo has done its job, but I wonder if it probably wouldn’t. Stay in touch with some of the attractive instructions you’re taking the corporate. Why not call the corporate Ultium, the corporate total? »

Ultium is the call of GM’s patented batteries that will force GM’s next-generation vehicles.

Jonas’ concept comes after Fiat Chrysler Automobiles announced that it would adopt the new stellantis call early next year after its merger with Peugeot manufacturer PSA Group. The call has caused a frenzy of comments on Twitter, zingers like ‘Ask your doctor if Stellantis is right for you’.

Jonah’s suggestion wednesday failed to escape Twitter’s peanut gallery with comments comparing proposed names to “men’s improvement products.”

Barra’s reaction to the diplomatic call and strangely receptive. He said he would not rule out a call replacement at any given time, however, he said GM is more focused on presenting its overall electric vehicle strategy at this time.

“We are open to anything that generates long-term shareholder value,” Barra said, adding: “We are strongly in our long-term electric vehicles.

Meanwhile, on Wednesday, GM innovated at the plant site where it will manufacture Ultium batteries in Ohio. It is next to GM’s old meeting facilities in Lordstown. GM has partnered with LG Chem to manufacture the batteries at the Ohio plant. GM said the plant will create more than 1,000 new jobs in the region.

This plant, called Ultium Cells LLC, and its batteries are the only thing GM has patted with the so-called Ultium, until an analyst convinces Barra otherwise.

Contact Jamie L. LaReau: 313-222-2149 or [email protected]. Follow her on Twitter @jlareauan. Learn more about General Motors and subscribe to our newsletter.